Babybel Goodness Land
Havas teamed up with toymaker Hasbro and Babybel to create a variation of the beloved game, Candy Land. The intent is to bridge the gap between Millennial parents and their kids during playtime by playing a nostalgic game. Fans entered a chance to win a limited-edition game and had over 5000 entries. 
The game
The Microsite
MEDIA COVERAGE
