To celebrate Women's Month, Deep Eddy rebrands as Deep Edna to challenge sexist norms in alcohol branding and advertising.
Writer - Joshua Childers
Photographer - Megan Chang
Warning: this video is 6 1/2 minutes long, but it's a fun ride!
The Deep Edna Watering Hole is a series of concerts celebrating female musicians. Held during SXSW, the Deep Edna Freddys make an appearance to interact with fans and promote their flavor.
Our merch would be distributed at the SXSW event, bars, liquor stores, and events.