John Lewis Department Stores
We created a campaign for D&AD’s New Blood ad competition. Our challenge was to design an in-store experience for John Lewis, a UK-based department store. Our goal was to draw new customers into John Lewis’s brick and mortar stores.
Writer - Cristy Sauceda
Photographer - Richard Scott
We created a series of coupons disguised as tarot cards so customers could envision a future that was fashionable. Each card has a peel-off sticker with a barcode for a discount in select departments.
For a limited time, our fortune-telling friends will take over the John Lewis app with a game. Players pick from three shuffled cards —one with a fortune, one with a fashion tip, and one with a coupon.
We’ll place billboards around the city to draw attention to our futuristic campaign.